The New York Times, July 2012

A Platform for Cake

An elevated stand adds a touch of elegance to serving a cake, a plate of cookies or a pyramid of tea sandwiches.  But if you don't have one, you can now transform an ordinary 10- or 12-inch dinner plate into a stylish platform, using a white pedestal called Serveitup.  It's fitted with a clear plastic suction cup that firmly secures the plate, and it has a tab to release it.  For the suction to work, the bottom of the plate must be smooth, shiny, nonporous porcelain.  A smaller version of the pedestal can be fitted with a salad-size plate or stacked on top of the large size for a two-tier presentation.  The stands cannot be cleaned in the dishwasher.