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Chalk one up for Fusionbrands!

Posted by LinYee Yuan  |  24 Aug 2012  |  

Fusionbrands has been changing the way we cook and prepare food since their first product launched to the marketplace in 2005. You might be familiar with thefoodloop, the first silicone tool to replace string for trussing, or their foodpod, a silicone "basket" that's designed to conveniently contain and drain foods prepared by boiling, blanching or steaming.

In 2007, Fusionbrands released the poachpod, a floating, flexible silicone egg poaching tool. The poachpod was an instant success, garnering accolades like the 2007 Gourmet Gadget of the Year award. Simultaneously, Fusionbrands worked to protect their work; in 2007 poachpod received a registered trademark and in 2008, a design patent.

As the popularity of the Fusionbrands products soared, the copycats emerged. Fusionbrands began to take action to protect its intellectual property and its brand by notifying manufacturers, distributors and retailers of its patents and trademarks and, when necessary, filing law suits. Beginning in 2009, Fusionbrands filed the first of several federal lawsuits against U.S. companies from Massachusetts to California, from manufacturers to retailers, to stop the sale of knock-off products. They've won every court battle or settled with the infringers. But the their true victory is the hope that this success would serve as example and clearly demonstrate that Fusionbrands could always be expected to invest in protecting its brand and patents.

In 2010, the poachpod received a highly respected and rare-to-the-industry Method Patent relating to the specific method of poaching eggs allowed by the form and function of this unique product. Achieving this all-encompassing patent allowed for legal action to be taken and lawsuits filed against all forms of infringement. Since 2010, Fusionbrands has won more federal court victories or settlements and has seized or destroyed over 100,000 products that were accused of infringing its patents.

In light of our week-long focus on design patents, we thought we'd sit down with Anna and Kraigh Stewart, the founders and designers behind Fusionbrands to learn more about their piracy battles. As a small, independent design company, their no-nonsense stance against counterfitting and piracy is a win for the entire design industry.   


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